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Steve McCool
Steve McCool standing at the edge of a pool he services in the Arizona desert

Phoenix, Arizona

Steve McCool

  • Twenty years in the trade
  • Head football coach
  • Co-founder of BIZ Assist

I ran the trucks, the route, the schedule and the payroll for a service company in Arizona, so I know exactly which part of this job quietly costs you the most. It is the calls you never got back to.

Now I build the thing I needed back then. An assistant for your business, not an autopilot. It drafts, reminds and organizes. You stay the boss.

Ridgeline Football

Head tackle football coach at Anthem Ridgeline Academy

It is my favourite thing I do. Everything I know about running a crew, holding a schedule and telling somebody the truth on a Tuesday, I learned on a field first.

What I do now

Three things, and they all come from the same place. I spent a long time being the person on the other end of these problems.

The BIZ Assist website

BIZ Assist

The business I run with Carlo Pelosi.

A monthly service for local businesses where the phone rings while the owner is up a ladder. A real website, a number that texts back a missed call in seconds, follow up on every form, and one review ask after the job is done. It drafts, reminds and organizes. You stay the boss.

See what it does

A live box score on the school sports platform

School sports, scored live

I wanted it for my own program first.

A volunteer keeps the stats on a phone with a four digit code, the box score updates while the game is going, and parents watch it with no login at all. Season sponsors cover the school, so the athletic department pays nothing out of pocket.

Take a look

Ridgeline Football

Coaching

Head tackle football coach at Anthem Ridgeline Academy.

The part I would do for free. Most of what I know about getting a group of people to do hard things on a schedule, I learned on a field before I ever learned it in a truck.

Why an owner actually listens to me

You have been pitched software by people who have never been on a job site. That is not this.

1

I am not a software guy who read about your business.

I ran the trucks, the route, the schedule and the phone for twenty years.

2

We used it on our own company first.

Before it had a name or a price, it was running the pool company I owned.

3

You get me or Carlo, not a sales team.

Two founders. The person you talk to is the person who does the work.

How I got here

  1. 01

    I came to Arizona to do pools

    Family was already out here and told me to come do it. I worked a route for more than ten years before I owned anything.

  2. 02

    Then I bought my own route

    I started my own company and bought the accounts out. That is the year I stopped being a guy with a truck and started being a guy with a business, and they are not the same job.

  3. 03

    I built McCool’s Pools

    Service and repair, then a landscaping crew on top of it. Two crews, real payroll, real equipment, and every problem that comes with both.

  4. 04

    Now I sell the thing I needed

    We built BIZ Assist for my own company before we sold it to anybody else. Every piece of it exists because it fixed something that was costing me money.

The other job

Coaching came before any of the business did. Getting a group of people to do something hard, on a schedule, when they are tired and it is a hundred and ten degrees, is the same job in a truck as it is on a field.

It is also where the school sports project came from. I wanted live stats for my own program, nobody was going to build it, so we did.

See the platform

If the phone is beating you, call me

No form to fill out and nobody chasing you afterwards. You get me or Carlo on the phone, and if we are not the right fit for what you need, we will say so in the first five minutes.